Enhancing Route-to-Market Strategies for CPG Companies with Advanced Computer Vision & AI/ML Solutions
Industry
Retail
Engagement
Oct 22 - present
Accuracy
97%+
Recognizing FMCG Products and their parameters
Ivy Mobility is a leading provider of intelligent Route-to-Market (iRTM) solutions for the Consumer Packaged Goods (CPG) industry, focusing on automation, productivity, and sales growth. Since 2017, Ivy Mobility has partnered with SoluteLabs on multiple initiatives to drive innovation and efficiency.
In this initiative, we collaborated to develop a sophisticated end-to-end Computer Vision pipeline, incorporating advanced technologies such as Object Detection, Image Classification, and Optical Character Recognition (OCR).
Services
Prasaanth Subbiah
Director of Strategy, IvyMobility
It was a very, very fruitful engagement because we were successfully able to roll out the product, as in any product organization time-to-market is more important, and that's where SoluteLabs helped us so we were able to build that mobile solution in a record time and roll it out for the customers.
Prasaanth Subbiah
Director of Strategy
Problem Statement
The client wanted Fieldforce agents who use their app track products on shelves by capturing images, and process it on the cloud to extract various parameters such as placement, availability, price tracking and more. This would also enable syncing data for supervisor action, improving their efficiency and accuracy
Outcome
Ivy Eye is an Android & IOS application enabling merchandisers to track products on shelves using their mobile devices and sync data for supervisor action.
Point of Sales Materials (POSM)
Display Tracking
Assortment Tracking
Price Monitoring
Promotion Tracking
IvyEye Image Recognition
Ivy Eye is an Android & IOS application enabling merchandisers to track products on shelves using their mobile devices and sync data for supervisor action.
Display Tracking
Accurately identify and track FMCG products on retail shelves, enabling real-time KPI calculation and faster decision-making for Ivy Mobility’s customers
Assortment Tracking
Identify and count SKUs on shelves, tracks competitor products, and monitors shelf placement, ensuring optimal product availability and competitive analysis.
Price Tracking
Detect and read price tags on shelves, accurately capturing pricing information for each SKU to ensure accurate price monitoring and compliance with promotional pricing strategies
Promotion Tracking
Identify and categorize promotional tags on products, ensuring accurate tracking and execution of promotional activities and pricing strategies.
AI Tech Stack
The Ivy Eye project leverages a sophisticated AI tech stack, utilizing advanced frameworks and models to deliver high-accuracy object detection, image classification, and OCR capabilities.
ML Frameworks
We utilized TensorFlow and PyTorch for building and training deep learning models. These frameworks provided robust libraries and tools for developing and fine-tuning our neural networks, ensuring optimal performance in object detection and image classification tasks.
AI Models
The project utilizes specialized AI models, either pre-trained for relevant tasks like object detection and image classification, or custom-built for specific needs. These models are fine-tuned with Ivy Eye's data to achieve high accuracy in identifying and classifying products on shelves captured through mobile device cameras.
MLOps
To streamline the deployment and maintenance of our AI models, we adopted MLOps practices. This included using Docker for containerization, Kubernetes for orchestration, and CI/CD pipelines for automated testing and deployment. These practices ensured efficient model updates, scalability, and reliability of the AI components within the Ivy Eye application.
Anand Venkatesan
Head of Strategic Initiatives, IvyMobility
We used to have SoluteLabs as a part of our discovery sessions, and for key design sessions, and deliver that with perfection. And they used to be agile in working. So we had no problems in ensuring that the work that we plan for, the team gets it completed on time. So there is always a good communication rhythm that happens, and there is a good positive mindset in imbibing this whole agile base of development.
Anand Venkatesan
Head of Strategic Initiatives
