eCommerce App Modernization: Achieving a $6M Seed Round Milestone

Industry

D2C eCommerce

Tech Stack

NextJS + Headless Shopify | Sanity CMS

Website

peepultree.world

Services

App Modernization

Infrastructure Management

DevOps

Challenges

We developed two distinct products: the Live History India platform and a Headless Shopify site. Each brought its own unique challenges and opportunities.

SEO-Focused Dev

Both products that we built relied heavily on SEO best practices to attract and retain users; one focused on text and video content, and the other on eCommerce.

Codebase Integration

The content platform and the eCommerce store were built separately, not keeping in mind that they would be combined at some point in time. Merging the two involved a lot of intricacies.

Data Migration

Migrating content from the WordPress platform to the new tech stack involved a content audit, developing custom migration scripts, and rigorous testing to ensure data accuracy and consistency.

UX Consistency

Providing a seamless and consistent UX across the merged platforms was vital to its success. Both platforms were built keeping different user personas in mind.

Scalability & Performance

The unified platform had to be prepared to handle the sudden rise in traffic because of the marketing and PR efforts. This had to be done in a cost effective manner as well.

Solution

We created a unified platform that was able to place the product at the intersection of content and commerce. Since the brand was selling high-end artisanal products, the overall execution had to be in line for the new age customer to put faith into the brand. We also took on UX interviews and incorporated feedback to continually improve the product alongside a design sprint.

UI/UX Audit & Design

Performance & SEO Focused

Responsive Design

Headless Shopify Integration

Deliverables

Intuitive Search

We implemented a search engine, powered by Algolia, that offers comprehensive search results, including suggested stories, featured topics and products.

Paywalled Content

A recurrent subscription-based payment model was incorporated that allowed access to premium content only to subscribed users.

Data migration

We conducted a comprehensive content audit, developed custom migration scripts, and performed thorough testing to ensure data accuracy and consistency during the migration.

Unified codebase

A comprehensive code audit led to a Next.js migration plan. We refactored code gradually, leveraging version control, CI, and rigorous testing for a seamless transition.

Data security and privacy compliance

Robust authentication, industry-standard payment gateways, and encryption protected users and transactions. Regular audits ensured GDPR & privacy compliance.

Deployment and DevOps

We automated builds and deployments with a CI/CD pipeline. To ensure consistent environments, we implemented Git-enabled version control and containerization with Docker.