One Headless Platform for The Peepul Tree Stories and Store
$6M
Seed round raised25%
Faster page load than the previous Shopify site90%
Organic traffic growth in the launch monthAbout this engagement
- Industry
- Retail
The Peepul Tree sells handcrafted Indian goods alongside long-form stories about Indian history. The stories are published on Live History India, its content platform.
We rebuilt that story platform off WordPress onto Next.js and Sanity. Eight months later we merged The Peepul Tree Shopify store into it as headless Shopify, so the stories and the store run on one codebase.
“We launched the program on time and the customer journeys, platform speed and overall experience was great”
Director & Head of Product, Live History India
Read the review on ClutchSolution
We placed the product where content and commerce meet. UX interviews and a design sprint shaped one experience for both personas, with a finish that suits a brand selling high-end artisanal goods.
UX audit and design
Performance and SEO
Responsive design
Deliverables
Content platform
- We moved the story platform off WordPress onto Next.js and Sanity, with a content audit, custom migration scripts and testing for data accuracy.
- Algolia search runs across stories, featured topics and products.
Commerce merge
- Headless Shopify runs inside the story platform, so the stories and the store share one codebase.
- A recurring subscription paywall opens premium stories to subscribers.
Delivery pipeline
- A CI/CD pipeline, Docker containers and Git version control kept every environment consistent.
- Authentication and industry-standard payment gateways protect users and transactions.
Outcomes
The story platform runs on Next.js and Sanity
The archive came across from WordPress, checked for data accuracy.
Stories and store became one site
One codebase serves the long-form reader and the artisanal buyer.
Every release went through one pipeline
Builds and deployments ran through the CI/CD pipeline.
The Peepul Tree raised a $6M seed round
The brand sells handcrafted Indian goods alongside its long-form stories.
Build the Store Your Stories Sell From
Content and commerce on one headless stack. Let us look at yours.
