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AMPLIFY IDEAS WITH DATA
Drive Growth with Product Discovery
Bridge the gap between great ideas and impactful digital products with a data-driven, user-centric approach.
Validate Ideas
Eliminate the risk of building the wrong product. Make informed decisions with thorough market analysis & user insights.
Lean & Agile Innovation
Continuous learning and course correction with the help of user feedback, prototyping & analytics.
Reduce Time to Market
Identify goals, potential challenges, technical roadblocks, or usability concerns early to minimize delays.
Optimise Resources
Invest in features that deliver the most value. Streamline efforts for maximum efficiency & timeliness.
The Power of a Focused Product Discovery
We helped our healthcare client, Evva 360, pivot and prioritize in 4 short weeks, propelling them to secure their first round of seed funding just 6 months later.
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resonate, engage, convert
Our Product Discovery Roadmap
The Product Discovery process uncovers crucial insights into the technical feasibility, economic viability, and operational practicality of the product.
User Research & Strategy
User Personas
A realistic description of the target consumer, highlighting behaviors, motivations, and pain points.
User Journey Maps
A visual representation of the user journey, based on data insights, is used to optimize the user experience.
Product Strategy
Establishes the long-term vision and direction of the product. The goals set in the product strategy guide implementation at all stages.
Minimum Viable Product
Minimum Viable Product (MVP) Breakdown
Offers a thorough understanding of the domain landscape, including trends, competition, and potential market size, and identifies opportunities for differentiation.
Product Audit
Provides valuable insights into the product’s key features, quality, usability, and functionality. It can be used to improve the product in the future and define the next steps in development.
Performance Metrics
Detailed data is needed to keep track of usability and improve functionality. This includes adoption and retention, task completion, and error rates.
Industry Metrics
Business Analysis
Presents rich data about potential revenue, customer and user engagement, scalability, and overall brand impact.
Industry Analysis
Offers a thorough understanding of the domain landscape, including trends, competition, and potential market size, and identifies opportunities for differentiation.
Amplify ideas into great digital experiences that resonate, engage, and convert, guided by Strategic Expertise and deep market understanding
explore with a vision
Ideas to Impact: Our Product Discovery Process
We’ve created a unique methodology for Product Discovery that has been proven to work time and again
Exploration
1-2 weeks
Based on the goals and success metrics, the SoluteLabs team researches the market and the potential users. An in-depth analysis of industry trends, competitors, existing solutions, and consumer needs, behaviors, and frustrations lays the groundwork for the next stage.
Ideation
1-2 weeks
Using the data gathered during consumer analysis and market research, the SoluteLabs team defines user personas. These will guide the team in ideating solutions that align with the client’s requirements.
Prototyping
2-3 weeks
From the pool of ideas, the most impactful and feasible solutions are selected, and an MVP is defined. After outlining the user journey, the team creates low-fidelity prototypes and wireframes.
Validation
1-2 weeks
Prototypes and wireframes are tested on real users over multiple rounds to identify any issues (present or potential) and to refine the MVP.
Development
2-3 weeks
Once the team gives the go-ahead, the developers begin work on implementation based on the final MVP. The product and development teams work together to fine-tune the final solution.
collaboration of experts
Agile Product Discovery ‘A’ Team
SoluteLabs will assemble a team of cross functional expertise to help you achieve your Product Goals
Brand Representative
Relays requirements and ensures that the development is in line with the vision and goals.
Product Manager
Defines the product strategy and oversees the entire process.
Creative Designer
Creates user-centric designs, prototypes, and wireframes.
Developer / Engineer
Provides insights and feasibility assessments, identifies potential solutions & defines the technical roadmap.
Project-Based Experts
Salespersons, Marketers, Domain Experts, Systems Architects, Data Analysts & Business Analysts
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UX Strategy
The union of business & customer insight, intuitive design, and robust technology. Maximize your product’s impact with a customized UX Strategy.
UI Design
Captivate and engage users with a well crafted, cohesive and inviting UI Design for your product, which resonates with your Brand & Positioning.
Digital Transformation
Reshape your organization with technology at its core to improve capacity, promote growth, and engage customers.
trusted by industry leaders
Lab-Approved and Client Loved
We’ve had the pleasure of working on a wide spectrum of projects with exceptional clients. Hear them out!
Anand Venkatesan
Head of Strategic Initiatives, IvyMobility
Berri Jacque
Director, Center for Science Education, Tufts University School of Medicine
Tom Brew
Product Marketing Manager, King of the Crease
Karthik Krishnamoorthy
Head of Delivery/Digital & Products, Synergy Marine Group
Prasaanth Subbiah
Director of Strategy, IvyMobility
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FAQS
Stay curious, Questions?
How does SoluteLabs carry out the product discovery process?
SoluteLabs employs a comprehensive product discovery process designed to transform your vision into a market-ready solution. Our approach includes:
In-depth Market Research: We analyze industry trends and competitor offerings to identify opportunities and potential niches.
User Profiling and Journey Mapping: AI-powered analysis helps us understand user needs and pain points, while design thinking workshops ensure a user-centric design.
Prototyping: We create interactive prototypes, using tools like Figma or Adobe XD, to gather early feedback and refine concepts.
Agile Methodology: Our iterative approach ensures flexibility and rapid adaptation to insights gained throughout the process.
This process, driven by our technical expertise and agile mindset, lays a solid foundation for successful product development.
How long does the product discovery phase take?
While the duration of the product discovery phase depends on the project's complexity and scope, it typically ranges from two to five weeks. At SoluteLabs, we aim to optimize this phase by leveraging AI-powered tools. These tools accelerate market research, streamline user data analysis, and facilitate rapid prototyping – helping us deliver valuable insights and actionable product concepts within the most efficient timeframe possible.
What deliverables can I expect from the product discovery phase?
SoluteLabs' product discovery phase provides a comprehensive set of deliverables designed to guide your project's development:
Roadmap with a Validated Concept: A clear outline of the product strategy, validated by market research and AI-driven user insights.
User Personas and Journey Maps: Detailed profiles and visualizations of your target users, ensuring the product aligns with their needs and pain points.
Prototypes: Interactive models built to gather feedback and refine the user experience.
Feature List: A prioritized list of essential product features, ensuring a focused development approach.
These deliverables offer a solid foundation for informed decision-making, empowering your team and stakeholders with a shared vision for the product's future.
How does your team handle changes or new ideas during the product discovery phase?
SoluteLabs recognizes the dynamic nature of product discovery. We embrace an agile methodology, allowing us to incorporate new insights, ideas, and feedback seamlessly. This iterative approach ensures that the final product aligns perfectly with evolving market needs and user expectations.