Digital Transformation for the World’s Third Largest Marine Co
Industry
Marine
Investment
90k+ Man hours
Timeline
5+ years
Navigating the Digital Waters: A Maritime Industry Transformation
Synergy Marine Group, the world's third-largest ship management company, partnered with us for a transformative digital journey. By developing multiple apps to streamline their technical, commercial, crew management, and other maritime services, we significantly enhanced their operational efficiency, driving substantial improvements in performance and service delivery across their global operations.
Challenges
Synergy Marine Group faced inefficiencies and revenue leakage due to outdated technologies and manual processes Crew Management, Vessel Management, QHSE, and Crew Wages. Key issues included:
1.
Outdated Tech and UX
The system's outdated technology and poor UX led to frequent downtimes, user frustration, inefficiency, steep learning curves, and poor user adoption.
2.
Poor Reporting and Analytics
Limited reporting tools hindered data-driven decision-making, affecting strategic planning and operational insights.
3.
Difficulty Handling Large Data Volumes
The system struggled with increasing data volumes, impacting data accuracy and overall efficiency.
4.
Difficulty Sourcing Seafarers
The system struggled to source seafarers at the right time, causing delays in vessel operations and staffing inefficiencies.
5.
Lack of Communication Capabilities
The system lacked the ability to connect or communicate with shore-based staff and sailing seafarers, leading to coordination issues and operational delays.
6.
Document and Contract Tracking Issues
The system struggled to track seafarers' documents and contracts, causing administrative inefficiencies and compliance risks.
7.
Inadequate Fleet Visibility
The system provided inadequate visibility into vessel and fleet management, hindering effective monitoring and decision-making.
8.
Manual Payroll Processes
Time-consuming manual processes for managing crew wages and payroll led to inefficiencies and increased the risk of errors.
Response
We collaborated with Synergy Marine Group over five years, investing 90,000+ man-hours to develop four core business modules. Our design-led engineering approach created mobile and web applications, achieving seamless digital transformation.
Crew Management
Vessel Management
QHSE (Quality, Health, Safety, Environment)
Portage Bill / Crew Wages
Deliverables
Crew Management Apps
AHOY App
The Ahoy App, developed with Flutter, empowers seafarers to manage documents, contracts, LARP, profiles, and support tickets. Available on mobile and web, it enhances operational efficiency and access for Synergy Marine Group.
Relief and Contract App
The Relief and Contract App enables Synergy's sourcing team to efficiently manage seafarer contracts, extensions, amendments, relief planning, and sign-on/off procedures.
Crew App
The Relief and Contract App enables Synergy's sourcing team to efficiently manage seafarer contracts, extensions, amendments, relief planning, and sign-on/off procedures.
Vessel Management Apps
Vessel App
Our Vessel App streamlines vessel details, fleet operations, and voyage history management, enhancing operational oversight and decision-making for Synergy Marine Group.
Offline-First Ship App
To overcome the challenge of limited connectivity on vessels, we developed an app that operates entirely offline, allowing essential operations to continue smoothly. When internet access is available, it seamlessly syncs data with the cloud, ensuring up-to-date information.
Central Dashboard App
The Central Dashboard App, a web application, enables the shore team to manage vessel associations, view seafarer lists, and summarize pending tasks, enhancing oversight, and efficiency.
QHSE Apps
QHSE App
The QHSE App enables Synergy Marine's QHSE team to send alerts, surveys, and innovative ideas to seafarers via the Ahoy app. This enhances communication, compliance, and continuous improvement in quality, health, safety, and environmental standards.
Crew Wages
Portage Bill / Crew Wages App
The Crew Wages and Payroll App streamlines the management of seafarer wages, payroll, allotments, allowances, bonuses, budgeting, and reimbursements. This app reduces errors and saves valuable time and resources for the finance and shore teams.
Overall Function
Master Data & Admin App
The Master Data and Admin App is a web application used by the shore team to create wage tables, assign vessels, and manage administrative tasks. Onboard, it helps the vessel's Master handle seafarer contracts, reimbursements, vessel tasks, sign-on/off processes, and wage approvals, ensuring seamless shore-to-ship operations.
Karthik Krishnamoorthy
Head of Delivery/Digital & Products, Synergy Marine Group
SoluteLabs has been very flexible, very agile, and receptive to feedback. They've been improving on quality initiatives as well as on the feedbacks that Synergy has been providing them from time to time, and that is is more important for a customer or a client like Synergy.
Karthik Krishnamoorthy
Head of Delivery
0M+
Records of Seafarers Migrated from Legacy Apps to Cloud
0TB+
Digital Records Digitized and Stored on AWS Cloud, such as seafarer docs, photos, and certificates
0K+
Seafarers use the Ahoy Mobile Apps to manage their profile, experience, at the sea and shore
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